As China’s middle class continues to grow the number of Chinese traveler’s will also increase. The World Tourism Organization predicts travel will increase from 70 Million to 100 Million by the end of the decade. Today the majority of Chinese vacation at home but that should change with the expanding middle class. Destinations are also becoming more varied with travelers with Asia, Australia and Europe the most popular at this time. Traveler’s are not traveling necessarily for popular tourist sites but to experience a different way of life. Once they view how other cultures live they might want to duplicate that at home. Shopping also seems to be a big draw spending close to $10,000 (100,000 yen). Chinese spent 54 billion in 2010 and 72 Billion in 2011 while Germany spent 84 billion and the US spent 79 billion in 2011. The middle class is expanding within China proven by the increase spending on vacations. This will continue especially as the world recovers from its current state.
Branigan, T. (2012, August 19). Chinese to Become Biggest Spending Tourists. The Observer. Retrieved August 20, 2012, from http://www.observer.ug/index.php?option=com_content&view=article&id=20450:chinese-to-become-biggest-spending-tourists-&catid=38:business&Itemid=68