If you think mobile content and commerce are just buzzwords at the moment, or concepts you should look at for the future, think again. Nearly 90% of mobile users already engage in mobile content and commerce.
That’s up from 82% last year. That growth isn’t about to start slowing down either, especially as people in emerging markets get access to increasingly affordable, sophisticated mobile technology.
The biggest rises in mobile content and commerce are in growth markets, including India (85 to 90%) and South Africa (89 to 95%). In contrast mature markets such as the UK have remained static at 91% for 2011 and 2012.
The big drivers for this increase in mobile growth would be the median age of these nations, India has a median age of 25 and under and South Africa is 26 and under l. The growing middle class continues to drive growth in these regions and that is being reflected in company earnings.
Airtel is Indian based phone company in New Dheli represents one of India’s largest telecom company. They have over 261 Million subscriptions worldwide and has seen continued growth of new subscriptions.
The continued growth in the telecom world will continue to experience faster growth and increase market share from these driving economies which will continue to see growth from these young populations demanding more sophisticated devices and competition with this sector.
The overall sentiment continues to grow and Emerging Markets are now vital for growth in one’s investment portfolio going forward the facts can no longer be ignored. Emerging markets represents over 80% of the world population, 34% of the worlds GDP and growing and 75% of the world lands mass.
Where would you want to be Invested?
Written by Sam A.